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Question: Discuss about the Sustainable tourism indicators as planning Answer: Introduction Sustainable tourism means providing not only the transportation facilities but also providing accommodation facilities for the guest in eco friendly hotels and creating other entertainment activities for improving the customers experiences. This will make them cherish the moments while moving to locations that are part of the services provided by the sustainable tourism operator named Aussie Wanderer (aussiewanderer.com.au 2018). The tourism company wants to remain sustainable not only for creating good mindset among the people but also to reduce the harmful effects created on the environment. The transportation and traveling activities are major part of the tourism and so the sustainable tourism is linked with the sustainable mobility. Most of the harmful gases emissions are caused by transportation by tourism including aviation, cars and other activities. The green house gases are emitted from the tourism activities while the aviation emissions also creates and impact on the change s in climatic conditions. As transportation is essential and people ,must go to places for enjoying their vacation, the company has made few changes to the other tourism activities along with the hospitably management for making sure that lesser impacts are created on the environment. Sustainable tourism and its benefits By interviewing the manager, it has been understood that the concept of sustainable tourism means providing tourism and hospitality services to the tourists considering the fact that a positive impact on the environment is created along with growth in economy of the country as well. The major advantages included the positive impact on environment and community along with reduced expenses because of the absence of luxury facilities. This would also make people experience something innovative such as eco hotels and enjoy the most of the nature and surrounding environment (Bramwell and Lane 2013). Sustainable tourism has influenced the people to travel throughout Australia and increased the economic benefits too by creating more scopes for the sustainable tourism to flourish and become more demanding in the future. The Green Leaders program launched by TripAdvisor was integrated with the company's policies for increasing the numbers of visitors who are more concerned with the environmen t friendly tourism services. This had set Aussie Wanderer part from the other competitors in business (Briassoulis and Van der Straaten 2013). By partnering with TripAdvisor, the company has fulfilled the criteria and requirements for meeting the sustainable tourism standards and made sure that the guests remain satisfied and visit more often. This would allow the company to increase its customer base and generate more revenue in business. Sustainable tourism has encouraged the international visitors to experience something innovative, visit the natural attractions in Australia and furthermore experience different cultural heritage. This would facilitate the scopes for future growth and success of the tourism business. Other benefits of managing sustainable tourism included a cleaner and greener environment along with reduced wastage of natural resources (Buckley 2012). Energy conservation had been possible because of the introduction of eco hotels and the use of green operating models had further contributed to the sustainable business practices. The operating risks that might be experienced in the future had been reduced as well due to these green operating models. Present and future impacts By interacting with Sam, an employee of Aussie Wandered, it is found that Sustainable tourism or eco tourism has not only created positive environmental impacts but also enabled proper availability of tourism services by considering the social and economy impacts. It was important for the business to make sure that with lesser negative impacts created on the environment and community, most of the priority should be on maintaining the health and safety of the guests (Crane and Matten 2016). The sustainable tourism is one of the growing industries within the tourism sector and it contributes largely to the growth in economy of the country. It has also helped in preserving the biological diverse habitats and maintained the native culture of the places where people should visit. By consulting with 10 staffs who were effective employees, it was understood that Aussie Wanderer informed the tourists about the culture of the place where they would be visiting along with the political matters and economy. This would make them embrace the local culture and at the same time respect that for enjoying the beauty of the place peacefully without any political issues. This would also allow for supporting the local culture and favor the business by maintaining the traditional values and cultural heritage too. The resources have been conserved keeping in mind the environmental impacts so that the least amount of non-renewable resources could be used (Fennell 2015). When discussed with the manager of the tourism company, his responses showed that Aussie Wanderer believed in environmental integrity, development and growth in economy and social justice. Since the Earth Summit, the company has undertaken sustainable approaches to conserve the natural resources and used enviro nment friendly approaches to become a responsible tourism company. The economic reliance on the various tourism communities have been reduced, which has also created scopes and opportunities for managing the forest logging activities and fuel mining. It has brought huge transformation into a sustainable future with reduced expenses, faster and better economic future (Getz and Timur 2012). Eco hotels and nature tours The tours offered by Aussie Wanderer included the entire West Coast of Australia, Kimberley and the entire route to Darwin. This included lunch, breakfast and dinner along with accommodation in eco hotels and nature tours,. These kinds of services, according to the responses of the staffs, could provide an enjoyable and fascinating Australian adventure tour experience for the tourists coming from all over the world. When Smith was called in for interview, he stated that the natural resources, cultural assets and heritage were major attractions of the tourists. The sustainable tourism management has ensured that the assets are conserved and the cultural heritage of the places are protected (Lee 2013). Most of the staffs provided an overview of the sustainable tour packages that considered of Pemululu national park, which was one of the major attractions because of the vast amount of natural resources found there along with the cultural assets. There are other places too such as Kakadu national park, Fraser island, Queensland wet tropics, Tasmanian Wilderness and Shark Bay, all of which are included the tour packages provided by the sustainable tourism operator Aussie Wanderer (aussiewanderer.com.au 2018). There are numerous salt-water lakes, fresh water lakes, rivers, mountains, rain forests along with endangered species and variety of Australian birds too. Great Barrier Reef is also one of the major places to visit by the tourists because of the 3000 reefs, 900 islands, 1500 species of marine and aquatic lives ad 5000 species of mollusks (Lozano-Oyola et al. 2012). The mangroves present on thecoasts of Queenslandare fertile breeding grounds for the crocodiles and frogs and over more than 1.5 million birds of 215 species have their nests there. It is one of the must see destinations and the tourism company has made sure that the natural habitats are not disturbed and natural resources can be preserved as well (Waligo, Clarke and Hawkins 2013). The eco hotels included Daintree Eco lodge, Kingfisher Bay resort and Village in Fraser island, Karijini eco retreat, etc. The eco hotels are either present on the tropical rainforests where the tourist can explore the Great Barrier reef and Daintree river and watch exceptionally fine view of the scenery. On the other hand, Kingfisher bay resort has reduced the carbon footprints through energy conservation procedures and even reduced the wastes by turning those into composts (Bramwell and Lane 2013). Influencing consumer behavior through sustainable tourism All these sustainable tourism approaches have created a positive mindset among the customers and influenced their buying behaviors, which further allowed the company to attract more customers and generate more revenue in business. Few customers who availed the services stated that the sustainable tourism services including the eco hotels and nature tours were quite innovative than the regular tourism services. This made them feel closer to nature, which further improved their experiences while availing the services of the sustainable tourism. The prices of the services were also kept reasonable due to the lesser operating costs, which attracted more customers and enhanced the profit level for Aussie Wanderer in Australia (Fennell 2015). The positive brand name and image also contributed to the staying ahead in competition and allowed the company to remain sustainable in the future for better causes. Conclusion From the report, the various major aspects of sustainable tourism considering the business organisation named Aussie Wanderer were considered. The report provided us a brief explanation of the sustainable tourism activities along with the benefits obtained. To maintain the social and economic factors, the customers were informed about the culture and social perspectives prior to the tour for ensuring that no issues might occur and the tourists could enjoy a relaxing and adventurous tour. By enabling sustainable tourism, the tourism operator had maintained the cultural heritage and even preserved the natural assets in various locations. Eco hotels and nature tours were provided to make the tourists enjoy whole heartedly and remain closer to nature, which even reduced the carbon footprints and maintained an ecological balance in nature. This was how the business values and ethics were maintained as well by the sustainable tourism operator. References aussiewanderer.com.au. (2018). Adventure Tours Western Australia | Tours Perth - Aussie Wanderer. [online] Available at: https://www.aussiewanderer.com.au/ [Accessed 11 Jan. 2018]. Bramwell, B. and Lane, B., 2013. Getting from here to there: Systems change, behavioural change and sustainable tourism.Journal of Sustainable Tourism,21(1), pp.1-4. Briassoulis, H. and Van der Straaten, J. eds., 2013.Tourism and the environment: regional, economic, cultural and policy issues(Vol. 6). Springer Science Business Media. Buckley, R., 2012. Sustainable tourism: Research and reality.Annals of Tourism Research,39(2), pp.528-546. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Fennell, D.A., 2015. Ethics in tourism. InEducation for sustainability in tourism(pp. 45-57). Springer Berlin Heidelberg. Getz, D. and Timur, S., 2012. 12 Stakeholder involvement in sustainable tourism: balancing the voices.Global tourism, p.230. Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism development.Tourism management,34, pp.37-46. Lozano-Oyola, M., Blancas, F.J., Gonzlez, M. and Caballero, R., 2012. Sustainable tourism indicators as planning tools in cultural destinations.Ecological Indicators,18, pp.659-675. Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-stakeholder involvement management framework.Tourism management,36, pp.342-353.